Simple Large Text

again, explained

What is so special about light?

What is so special about light?

What is so special about light?

Light has a profound influence on our mood. Most people pay no care towards the luminance, throw or quality of the lights they use in their houses. That we care so little about the quality of light in our homes, where we spend significant amounts of our lives in, where the poor lighting saps our energy and good vibes, degrading the adventure that is life, seems completely foolish to me.

How we will grow

We are an infrastructure company, initially we may produce our own fixtures, but eventually we seek to simply sell our control hardware to lighting integrator and only manage the wonderful scalability of PCB manufacturing.

Perhaps we will retain manufacturing and customization of the remotes. The customization may be the control interface, buttons or dials, and what color and pattern commands are included. This would be ideal if every Etsy lighting seller started putting our PCBs into their products and then we sell the remotes to connect to them. Then every custom fixture would be unified under one common, easy to integrate and control, lighting standard.

How we will be funded

Being a startup in the Bay Area, it is essential for us to appeal to the current trend in order to secure money for the funding of our endeavours. Lighting will remain an essential part of society for as long as humans are around. Giving our customers an easy to setup, customize, and control lighting system will be a viable business option for the rest of time, as long as we continue to iterate. The most recent sensible improvement to the accessibility of light, was the invention of the light switch more than a century ago. There has been no other fundamental piece of lighting infrastructure that has become more ubiquitous that the light switch. Ever.

Recent "improvements" such as smartphone control and cheap infrared remotes at best degrade the lighting experience and at worst, make controlling the lights more difficult. These "solutions" also lack scalability. Pairing multiple light bulbs to the internet for, say, a chandelier, is an immense waste of time (and the large size of the screw fixture limits flexibility in design); and IR remotes die all the time and are built so cheaply that they break and get lost often. You could just use regular bulbs, but then you lose the quality improvement of colored lighting.

We plan to make lighting systems even more usable by introducing ml into the control structure. We want to throw sensors, like motion and temperature, as well as an internet connection onto our remotes. These capabilities will be used to select the perfect light color based on environmental conditions leading to the highest quality lighting experience possible in any space. Imagine your lights changing color based upon the time of day, weather, and cloud cover. This would be incredibly valuable in places like Seattle where sunlight lamps are used to fix Winter depression. Now the lights don't even need to be touched, but will still serve the user with the best luminary experience. This integration of ml into our product that is being applied in a field that is a desert in terms of ml usage is unique.

Our above plan to integrate ml into our system aligns with the ai hype in the Bay Area. The above paragraph will be rewritten to indicate how we will integrate the next trend into our business strategy. Fundamentally, we are a hardware company selling easy to control lights; lights that will never not be necessary for you to exist in society.

That is an angle that requires no bs.

Being a startup in the Bay Area, it is essential for us to appeal to the current trend in order to secure money for the funding of our endeavours. Lighting will remain an essential part of society for as long as humans are around. Giving our customers an easy to setup, customize, and control lighting system will be a viable business option for the rest of time, as long as we continue to iterate. The most recent sensible improvement to the accessibility of light, was the invention of the light switch more than a century ago. There has been no other fundamental piece of lighting infrastructure that has become more ubiquitous that the light switch. Ever.

Recent "improvements" such as smartphone control and cheap infrared remotes at best degrade the lighting experience and at worst, make controlling the lights more difficult. These "solutions" also lack scalability. Pairing multiple light bulbs to the internet for, say, a chandelier, is an immense waste of time (and the large size of the screw fixture limits flexibility in design); and IR remotes die all the time and are built so cheaply that they break and get lost often. You could just use regular bulbs, but then you lose the quality improvement of colored lighting. (a bet of ours is that the demand for colored lighting will grow if it is made more accessible (NOT Phillips Hue) and more elegant (NOT sticking a plain LED strip to the wall)).

We plan to make lighting systems even more usable by introducing ml into the control structure. We want to throw sensors, like motion and temperature, as well as an internet connection onto our remotes. These capabilities will be used to select the perfect light color based on environmental conditions leading to the highest quality of lighting possible in any space. Imagine your lights changing color based upon the time of day, weather, and cloud cover. This would be incredibly valuable in places like Seattle where sunlight lamps are used to fix Winter depression. Now the lights don't even need to be touched, but will still serve the user with the best luminary experience. This integration of ml into our product that is being applied in a field that is a desert in terms of ml usage is unique.

Fundamentally, we are a hardware company selling easy to control lights; lights that will never not be necessary for you to exist in society.

That is angle that requires no bs.

What we think about the future

High quality, colorful, lighting is synonymous with the future (google "future city night") but currently there is no unified, easy to use, flexible and affordable system to control that lighting. Options like Phillips Hue are crap produced by a company that is a shell of what it used to be. Phillips doesn't even design the Hue products, its actually made by a company called Signify, and they offer, admittedly nice looking, but largely inflexible, lighting products. While their app provides a way to segment and automate lighting control within a house, this setup process is arduous and a time sink at the scale of a whole house.

Govee is another company that produces lighting products. Their products brag similar features as "Phillips" Hue, and they do sell more inventive fixtures. However, many of their lights look cheap and they run into the same phone-centric setup that plagues most "smart" lighting setups. Phone setup is fine, but its often clunky with cheaper bulbs, and we believe that there is a simpler way to control light. Govee does have a dedicated customer base, but their most popular lighting products look gimmicky.

We want to establish the infrastructure for all lights to be controlled by a single interface eliminating the e-waste of 24-key remotes, and the pedantic nature of being required to connect your LIGHT BULBS to the internet, then spending hours on your phone classifying rooms, only to do it again when you change your system or move.

We are betting that there is a desire for high quality lighting in the home that requires no advanced setup, can easily be moved around, and can be put into literally any light-emitting device (yes really, check it out). We see lighting, and especially colorful lighting, being integral to making living spaces inherently more conducive to harmonious existence. This is why we have begun to build this network before the hunger for high quality lighting arrives from the masses.

talk to me: buckconrad0@gmail.com